Capital injection for business platform developer

- The Amsterdam-based software company has insided € 6 million growth capital collected from three venture investors. The company helps businesses set up in 2010, including Rabobank, Sonos and T-Mobile, in creating social platforms.

'Many companies are active in external social media like Twitter and Facebook, but that they build their online presence on borrowed land,' says Robin van Lieshout, CEO and founder of Sided. 'That can be dangerous in the long term. '

Insided provides community platforms that are fully in-house brands. In our own online environment customers can ask questions, find answers, share experiences and give reviews on products and services. thus the platforms can take over the task of call centers. According to Van Lieshout T-Mobile has thus annually could save more than € 3.5 million.

With the growth of capital, the founders want to achieve their ambitions. 'The alternative was to grow with less speed. But that may not be fast enough, by which we mean that we lose the impulse to conquer the market, 'know so late co-founder Wouter Neyndorff
in a blog post. 'Our ambition is to be the global leader in this field. '

The main investor is the French capital fund Ventech. Also Fortino Capital of Belgium and Amsterdam HENQ participate. For both Ventech as Fortino KPN CEO Duco Sickinghe is the first investment in the Netherlands. The two founders of insided retain the majority of shares.

Insided has currently employ more than 60 employees and is active in the Netherlands, France, Germany, Ireland, Finland and Spain. The company expects the coming year to welcome 50 to 100 new employees. The end of this year the company wants to make the crossing to the United States.