Spanish football free via Facebook in India

barcelona - Spanish football can be viewed free of charge via Facebook on the Indian subcontinent from Friday. LaLiga and Facebook have signed a contract for this. All 380 LaLiga matches are available this season for free for viewers in India, Afghanistan, Bangladesh, Bhutan, Nepal, the Maldives, Sri Lanka and Pakistan.

India is an important for LaLiga. 'One of our goals over the last two years was to offer our football to the widest possible audience, so collaboration with free platforms such as Facebook, which has 270 million users in India, is essential for us,' says Alfredo Bermejo of LaLiga..

The price for the broadcasting rights has not been published. Sony paid 32 million dollars for the rights between 2014 and 2018.

It is not uncommon for social media to acquire broadcasting rights. Previously, Facebook was in the market for the broadcasting rights of the Indian cricket competition. Companies such as Twitter and Amazon have in the past bid on the broadcasting rights of American sports tournaments.