The West Midlands halal manufacturer, known for samosas, kebabs and crispy chicken, entered creditors’ voluntary liquidation on 7 October. Creditors have until 14 November to submit claims.
Quality Bites, a British frozen food firm stocked in more than 1,000 independent supermarkets, has ceased trading after 13 years. The West Midlands-based company was voluntarily wound up on 7 October, according to The Gazette. Deviesh Raikundalia of Hall Chadwick (UK) Limited has been appointed liquidator. The Gazette published the winding-up resolutions and creditor notices on 22 October, though research notes give 23 October for the same publication.
The business
Quality Bites operated as a halal frozen food brand, with products including samosas, kebabs and crispy chicken. It described itself as “one of the leading manufacturers of ethnic foods in the UK”, and worked with retailers, wholesalers and distributors across the country, the Herald has reported. Companies House records show it was incorporated on 23 May 2013. It traded from Units 4-5, Redhouse Industrial Estate, Middlemore Lane West, in Aldridge, Walsall. The Northampton address in the liquidation notice is linked to the insolvency process and does not suggest manufacturing moved.
The research notes say the company employed an average of 29 people in its 2024 financial year, as in 2023. The number of redundancies in October has not been confirmed, and the liquidator has not said how many jobs were lost.
The liquidation process
According to Companies House and Gazette records cited in the notes:
- 15 September: Companies House issued the first Gazette notice for compulsory strike-off. Its latest accounts and confirmation statement were overdue.
- 23 September: The strike-off action was suspended.
- 1 October: A notice calling creditors to a meeting was published.
- 7 October: Creditors met at 11am at the Birmingham offices of BTG Begbies Traynor, One Temple Row, convened by Omar Ali, and the company entered creditors’ voluntary liquidation. Creditors were asked to nominate a liquidator and could consider a liquidation committee.
A strike-off notice does not by itself show a company cannot pay its debts, and may arise from filing failures. Creditors must submit proofs of debt to Hall Chadwick by 14 November 2026, with invoices or other supporting documents where needed. Claims not proved by the deadline risk being excluded from earlier distributions. The liquidator’s contact is restructuring.uk@hallchadwick.com. There is no confirmed figure for what creditors are owed or may recover.
What the accounts show
Accounts dated 30 November 2024, filed on 25 November 2025, show £8,418 in cash, around £2.5m of recorded assets and net assets of about £1.15m, up from about £944,639 in 2023. Positive net assets do not prevent insolvency if a company cannot pay debts as they fall due. These accounts predate the liquidation by almost two years, so they do not explain the collapse. The company registered a financial charge in favour of Liberty Leasing Limited on 28 April 2025, filed on 2 May 2025 and still shown as outstanding, with fixed security over specified assets. The public record does not show the loan balance or whether it contributed to the collapse.
Omar Ali has been a person with significant control since August 2018, holding more than 25% and up to 50% of shares and voting rights, with power to appoint or remove directors. Maqsood Motala, added in February 2024, also holds more than 25% and up to 50% of shares. Hassan Afzaal ceased to be a director on 26 February 2026. These filings show recorded control and do not establish responsibility for the insolvency.
A difficult year for business
The closure comes in a turbulent year for British businesses. Claire’s and Quiz have closed all their remaining stores after entering administration. Whitbread, which also runs Premier Inn, shut all of its standalone branded restaurants last month, including Brewers Fayre and Beefeater. About 30,000 staff work across the two chains. All 89 Brewers Fayre restaurants closed on Monday 7 September, followed days later by all 106 Beefeater restaurants. Both chains were to shut as part of a wider strategic overhaul announced earlier this year.
