Women angry about 'sexist' helmet campaign

Women angry about 'sexist' helmet campaign

World March 24, 2019 15:00

berlin - In Germany there has been a fuss about a campaign for wearing bicycle helmets. The campaign uses a poster with scantily clad men and women wearing a bicycle helmets and the text: 'Behold...

Female SPD politicians find the poster sexist and demand that the campaign be stopped. 'It is embarrassing, stupid and sexist when the Transport Minister sells his skin with bare skin,' said Maria Noichl of the SPD in Bild.

The Ministry of Transport understands the criticism but points out the reach. The poster has already been seen by 1.8 million people.

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