'Transmitter start TV advertising custom'

'Transmitter start TV advertising custom'

Tech September 19, 2016 23:24

- "Television viewers now get advertising tailored to the individual. The Belgian Telenet starts this fall with the so-called advertising tailor, where the viewer is taken through its decoder."

"Reported Time Tuesday. The subsidiary of Liberty Global- the Netherlands parent company of cable operators UPC and Ziggo- first comes offers for sports channels."

"The range consists of all customers with a digital recorder that provides Telenet.\n  \n    \n     \n      \n        1:53\n      \n     Lower Turk goes loose on harassing vloggers\n     \n     \n      \n        3:57\n      \n     Rotten vs. vloggers \"limit is reached\"\n     \n     \n      \n        4:56\n      \n     BOD is about (pigs) appear"

"Who has a sports subscription to one of the channels, faster gets a commercial for example, sports drinks, according to De Tijd."

"The digital recorder built from zappgedrag and length of visit a profile of viewers. \u0026 Nbsp;"

"To that end, Telenet has to bring to the privacy regulations. It wants its subscribers a menu ask for a further use of viewing and personal information. That menu has provisionally called the choices 'general', 'aiming', 'personal' and 'unique'. The specific signs start from the 'targeted' menu.\n  \n  \n   advertisement"

"The standard says the time is level three, where viewing habits is specifically used to vote on any ads. Viewers can follow,, which always change, \"says Telenet."

"The company wants to eventually get paid for the new service.,, We are looking for a market remuneration ', it allows the Belgian business newspaper."

"The provider wants to avoid using the menus example fifties get advertisements for baby diapers and other viewers zapping."

"Targeted advertising online is already common. More and more Belgians Watch TV online. With an expanding array of channels, the possibility grows for more targeted advertising on the person."

"Telenet, where former KPN director Duco Sickinghe was for many years chairman, opposes Time to have spent two years preparing. Also competitor Proximus is working on such an offer."

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