amsterdam - From Telegraph TV is available tomorrow on the latest generation Apple TVs. That made Telegraaf Media Groep (TMG) this afternoon released.
The parent company of De Telegraaf heavily in strengthening its digital offering. Late last year, TMG announced in this context include Internet channels for Telesport and News.
A Telegraph app for the Apple TV is the 'first step' towards online television offerings, says CEO Geert-Jan van der Snoek. 'But this of course does not stop. We want to be where our consumers. Readers can about fifty videos viewed per day all over TelegraafTV on tablet, phone and computer. In a later stage, this will also be via other platforms. '
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According to marketing director Tim Klein Haneveld app helps the company to learn what appeals to consumers and advertisers. 'Both in terms of ease of use, we want to be right away if next year is our new online television service launched. '
What TMG then starts broadcasting exactly, the company has not yet announced. These will provide the clarity in the autumn. This summer, The Telegraph about the Olympics in Rio a shot across the bow.
Mandy van der Wal, Director OTT TMG: 'We storylines. So we follow the man who was an inspiration for athlete Daphne Schippers when she was four. And we make videos with her boyfriend, DJ Nicky Romero. '
Telegraph app is available from the App Store, only the latest generation Apple TV is available. This is sold in the Netherlands since September 2015. Subscribers who are curious about the app but do not have a compatible Apple TV, there may be from tomorrow a purchase via the Telegraph website with 30 euro discount.