Technology Brand is most valuable

- In the Netherlands, two multinational companies that belong to the international hundred most valuable companies in terms of brand value. Heineken and Shell are in the BrandZ Top 100 of Millward Brown. Technology companies dominate the rankings. Google is back in first place.

These are not easy times for ING and Shell, as the researchers conclude by Millward Brown. Heineken sees its brand value rise correctly, sitting the other two Dutch multinationals in the corner where the blows fall.

For example, the oil and gas industry with a drop of 20% will be hit hard. Shell also sees a value of $ 15 billion go up a fifth in smoke. The low price of oil plays an important role, but according to Hugo Schurink of Millward Brown is not the only one. 'Our research shows that there is global demand for a revolution in renewable energy. Although Shell jacket is making, it is all to go faster. '
  
    
     
      
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ING is also an industry in which the image is under pressure. The scandals of recent years have not helped the brand value of banks, giving ING falls just outside the top 100.

Read the whole story in the Financial Times