Steve Jobs Genius Bar was idiotic idea

los angeles - It did not have much gescheeld whether physical stores of Apple had to do without the Genius Bar. The late founder Steve Jobs liked the idea of ​​a counter which people can seek advice from specialists 'idiot'. Former retail chief Ron Johnson from Apple has revealed done with Recode.

'Utter idiot plan. It will never work,' were the first words of Job have been when he heard of the Genius Bar plans. Jobs was afraid that especially nerds started to go in the Apple stores and that could never work according to him. 'I've never seen a computer expert who in a normal way can make contact with people,' says the former CEO of Apple, which anyway is not known for his tact.

Johnson finally managed to convince his boss by pointing Jobs on a whole new generation of computer experts. 'Twenties by now have grown up in a very different world than we do. They know everything about technology and they will be our Genius Bar staff,' said Johnson. The retail boss was right. The Genius Bar was in the US a success and the geeks with their blue Apple shirts have become a household name around the world.