Sony will show prototypes to consumers

tokyo - Electronics giant Sony strikes a new path: it will show prototypes of new products to the public. Most other electronics companies choose not to show their prototypes, but Sony has to act in a new way, now it has to surrender substantial market share in recent years.

Sony's plan has been named Future Lab according to TechCrunch. At SXSW Sony shows one of the first new products. What exactly is going to be is not yet clear, but it has been named Concept N. It would be a device that 'your hands, you free up your ears and eyes.' The intention of showing prototypes to gauge the reaction of potential customers and identifying areas for improvement.