Snapchat buys bitmoji-maker for 100 million

- Snapchat has bought Bitstrips, Fortune reports. The social network would be $ 100 million (89 million euro) have for the maker of so-called bitmoji's customized emoji. That amount, according to sources, partly in cash and partly in shares.

The Bitstrips based in Toronto was established in 2007. Initially could make users of the Service comics, but is since 2014 make the focus on the self of emoji. Users can choose the app from a wide variety of face shapes, skin color and other external features, so they can make an emoji very similar to themselves or their friends. Then the bitmoji in different postures can or with various accessories to be shared online.