Sex campaign bearing fruit
copenhagen - A campaign in Denmark where Danish couples were encouraged to go on holiday and love to businesses, has been successful. Danish women are increasingly opting for motherhood. And that's good news, because the country was dying for higher birth rates.
The number of births in Denmark reached a low in 2014. An open call a travel agent had to turn the tide. Danish couples have sex more often, according to the office on vacation. The solution was so simple, they concluded: couples were more likely to travel. Racy commercials were Danes cause often go to bed together.
The agency films were also for other companies inspiration for 'sex campaigns. The signs now bear fruit. According to the Danish newspaper Politiken be there next summer 162,000 babies born: in 1200 more than last year.
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