Perfect body banned in public transport advertising London

london - Commercials that promote ideal body shapes, are prohibited in the subway and buses of London. The new mayor of the British capital announced Monday the ban, because young people through the commercials can be very insecure about their bodies.

According to Sadiq Khan, the ads belittling women and give them the feeling that they must pursue unrealistic body standards, the British newspaper The Evening Standard reports.

The ban applies to a small portion of the 12 000 ads that are annually seen in the network. For example, this diet products that promote the ideal beach body. Such ads cried last time the anger of women's organizations, who gathered 70 000 signatures protesting.
  
    
     
      
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