One in three households uses Netflix
wooden (afn) - Netflix's upturn and other video on demand services in the Netherlands can not be overcome. Netflix has now penetrated to one third of households, according to figures from market researcher Telecompaper.
It's especially twenties who have been battling a lot. In the meantime, they watch 43-minute online video services daily. On average, in the Netherlands, 23 minutes a day, movies, series and documentaries are looked after. That was another 11 years ago.
Six out of ten Dutch people sometimes watch more than one episode of one series in a row. Two years ago, about five out of ten left bingo wards. Services like Netflix also encourage automatic launch after new ones.
Netflix is by far the largest platform for video on demand in the Netherlands. Over two years, subscriptions grew from 1.1 million to 2.3 million. In the second place, Videoland and RTL XL are both with 300,000 subscribers. Amazon Prime is not really the ground for the moment in the Netherlands.
Television is still the most important device for viewing streaming video, but the laptop, smartphone and tablet win terrain. The progress of video on mobile devices is partly due to the Facebook and YouTube video apps and KPN and Ziggo's live television apps.
Telecompaper expects the upturn of video on demand is not yet over. The various providers are still subscribers, and live tv through the app continues. It also helps to make data bundles ever bigger, where data limits were previously a limiting factor in mobile video viewing.
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