Magic Leap is already worth $ 4.5 billion

- A product has the uncanny startup Leap Magic do not show, yet it is already $ 4.5 billion worth. A group of investors led by the Chinese Internet giant Alibaba has invested in a third investment round nearly $ 800 million in the company.

The four-year-old Magic Leap is working on a technology that adds a super-realistic 3D images of the real world. It thus goes one step further than virtual reality. The glasses that Magic Leap develops projecting patterns of light directly in the eye, causing virtual images in the same way be seen as things that 'real' existence.

To bring new capital should help accelerate the special glasses on the market. 'We may have some problems that normally startups avoid such money without getting stuck before or during a product launch', said Magic Leap CEO Rony Abovitz in a response to Bloomberg.

The vice-president of Alibaba, Joe TSIa, joins the board of Magic Leap. He is in good company there. Earlier, joined Google CEO Sundar Pichai to the board. In 2014 Google invested an amount of $ 542 million in the company.

Magic Leap works both on special glasses as to software, including cloud and internet services, a unique user interface and connections to work with existing platforms.

For the first product of Magic leap appears on the market comes first pilot version so users and customers can test it. No special prototype will be shipped there for developers to encourage the development of software, as has been done with VR headsets like Oculus Rift and Hololens. 'If we ship our first product, then that is our first product, it is not a beta version,' said Abovitz.