london - That Labor unexpectedly did good at the British House of Houses on Thursday, had the party due to social media. The party did it on platforms like Facebook and Twitter much better than the Mayor Conservatives.
Press office Bloomberg draws that conclusion on the basis of research agencies like Who Targets Me, Social Bakers, Crowdtangle and Buzzsumo.
The Labor's Facebook page had 1.1 million interactions in the week before the election. In the Conservatives, there were only 438,554 interactions. Labor leader Jeremy Corbyn received shortly before the elections 90,000 followers on Twitter, Prime Minister May only 20,000. Labor also received support from rappers like Stormzy and JME, who together have more than 1.5 million followers.
The most shared Facebook post was an attack on bankers and a support letter to Corbyn. The message was shared 177. 400 times.
'These are huge numbers. I do not think the other parties really understood how important social media are, 'said Darren Lilleker, professor of political communication, against Bloomberg.