Fuss over racist advertising
- A commercial in which a black man washed white causes an uproar on social media. 'Shocking, tasteless, pure racism and incomprehensible' is shame talk about a TV ad of a Chinese detergent manufacturer.
In advertising is to see that a black man in a drum is stopped by a 'sexy' wife. Moments later, a man of Chinese appearance emerges. The video is a month old, but come- possibly through the Internet censorship in China- only now out.
The company's owner washes his hands in innocence. 'I did not know a lot. Not to be honest I've been dealing with this advertising, 'said Mr. Xia one of the company told the BBC. Xia let know to understand the complaints of racism.
0:50
Woman forcing robber out of clothes
0:48
Blackbird mysterious about sex tourism
1:03
Spectacular maneuvers JSFs
Many people in China see the video is not as racist. The commericial turned over a month in cinemas and on television, but within the borders caused no stir. Until the pictures online were shared by an American expat.
Chinese struggling for some time with racism. A few years ago the Chinese beer brand Harbin launched a campaign with the basketball player Shaquille O'Neal. Chinese left then already know that they were not served with a black 'their' brand had praise overseas.
China employs some 600 000 foreigners, of which only a small part is black. The 1.3 billion Chinese are therefore hardly contact them.
advertisement
Leave a comment