First mobile network advertising blocker

amsterdam - A new shock for advertising companies. Media companies and advertising sales had been suffering from adblockers sites, the British mobile telecommunications company Three sets adblockers on its entire network.

Three thereby protects its users from all advertising. The network with nearly ten million customers in the United Kingdom, Ireland, Austria, Sweden, Denmark and Italy also states that it will not keep a list, but does not yet where that will emerge.

Three, working with the Israeli Shine technology, responding to the service to criticism from consumers as irritating denounce the ads on smartphones. Three is part of CK Hutchinson, the conglomerate from Hong Kong.

Step Three is seen as resistance from telecom companies. They should after large investments for years to monitor how as a supplier of the 'pipeline' not benefit from the income that companies in tow on that pipeline.

According to the rules of net neutrality providers must not discriminate between data streams on the network, and thus there is still considerable uncertainty to what extent Three in breach of those rules, according to De Tijd.

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