Facebook makes videos difficult to ignore
Tech
February 11, 2016 12:07
- Facebook goes adverteers the ability to add advertising videos to stand out more so that users will see before.
Up to now, are easy to ignore the films. Usually automatically sound is muted and the user can scroll through quickly about the ad without taking note of the message.
Facebook will roll out a tool that automatically videos provide a caption. The advertiser can choose for myself in order to make the text visible or not, but the idea is that users will be triggered by the text to look at the movie rather quickly by scrolling.
The new service comes in the next weeks to advertisers in the United States. It is not yet known when to provide an English advertising videos with captions.
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