menlo park - The US tech company Facebook has through its subsidiary Oculus Danish start-up The Eye Tribe incorporated. The company from Copenhagen is specialized in collecting information of eye movements (eye tracking) in virtual reality in order to enhance the experience.
Facebook wants to take the lead in social interactions in virtual reality. The ability to track eye movements, making it easier to understand expressions of people and to let them communicate effectively in the virtual world.
Facebook is not the only company that focuses on the oogtechnologie. Google Alphabet mother took over earlier Eyefluence, another start-up working on eye-tracking technology. Alphabet would like threading include virtual reality as a media platform YouTube.