- The European Commission wants to advertise on social media aimed at children, subject to stricter rules and better supervision. The new directive, the Commissioner may, in the media also the creators of online videos, including vlogs, will speak on advertising aimed at children. This says President Madeleine de Cock Buning of the Commissariat Saturday night on the television program Kassa (BNNVARA).
Until now, only on radio and television. Online will product placement in programs that focus on children also are not allowed, like advertising for unhealthy products. Where advertising is created, it must be clearly indicated. Platforms like YouTube are asked to take further measures to protect children from harmful content and extreme violence and sex.