Colossal mancave in Flemish shopping center

wijnegem - In the Flemish town of Wijnegem a mancave of 240 square meters has been opened that is equipped with billiard tables, game consoles, TVs and a bar with beer and cocktails. On the one hand a solution for...

The Hub is an initiative of Wijnegem- Shop Eat Enjoy in collaboration with brands such as Duvel, Coca-Cola, Philips, Thissen Biljarts and Cozy House. According to the store manager, The Hub is an 'exceptional activation platform, where brands get a unique year to get large groups of men acquainted with their products, test them out and experience them: Experience Marketing 2. 0'.

The initiative is received alternately, according to reactions to social media.