Chinese Twitter-boss resigned

Chinese Twitter-boss resigned

Tech January 3, 2017 10:06

beijing - Kathy Chen left as director of Twitter in China. According to Reuters Chen sees no added value in her work because the Asian team Twitter now switch directly with Chinese advertisers.

Chen was appointed eight months ago to bind to Twitter Chinese advertisers. The idea then was for China to set up a separate team that besides APAC (the rest of Asia) would rotate. According to Chen does not mean she left to work in China has been in vain. The targeted advertisers have been taken over by the APAC team in Singapore. Twitter also still holds office in Hong Kong.

Twitter makes a stormy period. The company continues to be popular with a relatively large audience, but it works the company but not to be profitable. The investment in China was ready last year questioned since the service is blocked by Beijing.

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