- The Belgian Flair website tomorrow gets a makeover. Readers can from the clothes they see on the pictures immediately buy yourself via the Flair Shop. The magazine cooperates with the American-Dutch company Monotote. That reports De Tijd.
It's a trend that is spreading in the media. Earlier, the British newspaper The Daily Mail is already possible to copy the looks of the stars.
For the online shop Flair is working with Zalando and Zeb, but in the short term more partnerships. Readers look at the pictures an icon, that links to the relevant article. The magazine gets a small commission for each garment sold.
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The move is hoped to generate extra income in addition to the traditional sources of advertisers and consumers. 'That last source of income, however, is difficult about planets to online. That's why we started thinking and came up with the idea of disappeared shop that covers all web shops, 'leave editor Frederick Deswaef know at the time.