Blendle tunes pieces preference reader off

utrecht - Online Kiosk blendle begins Thursday a new service that allows users for a fixed monthly gain daily access to twenty articles. The documents, which can be from 120 affiliated newspapers and magazines, are tailored to the personal taste of the reader.

Until now, users of blendle, for an average of 35 cents each, self-select items. With the new service, blendle Premium, readers get 9.99 as a daily selection. This offer is for each reader unique and is algorithmically determined by a team of data scientists.

' They have analyzed the past year millions of articles on various characteristics, '' says founder Alexander Klöpping. ' The algorithm now holds to the smallest details into account personal interests and reading habits of users. For example if you like longreads and sports, you get proportionately more to see long sporting goods. ''

Blendle was founded over two years ago. Last year, the service surpassed the one million readers.