Apple remains most valuable brand

Apple remains most valuable brand

Tech May 12, 2016 09:00

- Although Apple last quarter for the first time in thirteen years recorded no revenue growth, the American brand, according to business magazine Forbes is still the most valuable. It is the sixth time that the iPhone maker stay ahead of the competition since the beginning of the list in 2010.

The Apple brand is $ 154.1 billion (135 billion euros) worth 87 percent more than its nearest rival, Google. That mark rose to 26 percent in value, compared with 6 percent for Apple, to $ 83.6 billion (73 billion euros). The top five is completed by Microsoft, Coca Cola and Facebook.

Recently emerged from research among teenagers in the United States, three-quarters of them expect their next phone is an iPhone.

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