- Apple and Google are the most valuable brands in the world. They are at the top an annual ranking which consulting company Interbrand published Wednesday. In the top twenty are beyond Microsoft (fourth place), IBM (6), Samsung (7), Amazon (8), Intel (14) Facebook (15), Cisco (16) and Oracle (17).
Apple is worth $ 178 billion, converted nearly 160 billion euros, according to the report, Best Global Brands. That's nearly 5 percent over a year earlier. Google grew by 11 percent to 133 billion dollars, almost 120 billion euros.
The fastest climbers are Facebook (48 percent raise), Amazon (plus 33 percent) and Lego (25 percent growth). Hewlett Packard and Tesla are new in the top 100.
The list includes three Dutch companies: Philips (41), Heineken (87) and Shell (92).