Ads in search results flow together '

- Young children and teens have trouble keeping apart from sponsored links and actual search results when searching on Google. According to research by the UK telecoms watchdog Ofcom.

Not only does Google ads next to search results, it also allows companies to pay for placement at the top of the results page. These are somewhat different displays a small advertisement logo, but it shows that children still have trouble seeing the difference between these and real results. Only 31 percent of surveyed children between 12 and 15 saw the difference between a link that was paid for the placement and a 'real' result. It also showed 19 percent of this group to trust the information on the pages found, purely based on the fact that Google shows them. Among younger children, aged 8 to 11 years old, showed only 16 percent see the difference between a sponsored link and a real achievement.