Million bonus advertising guru arouses anger

amsterdam - Sir Martin Sorrell did it again. The new remuneration package of 60 million British pounds for the 71-year-old advertising guru in the world's largest advertising company WPP light under fire. But will regain gloriously support.

According to a tour among large shareholders. The best paid advertising executive will receive another 3.55 million shares if he manages to achieve predetermined objectives for revenue growth.

Additionally Sorrell again receive a bonus at the listed conern, which his total remuneration, including fixed salary is converted to € 84.2 million.

Sorrell, swears by statistical research and campaigns based on algorithms, has broken a new compensation limit up: in 2004, he earned 53 million pounds.

The sales and profit figures from WPP underpin success for some time, the group continues to grow after the 12.2 billion pound turnover last year. The share on the London Stock Exchange went from the listing in 1995 of 102 British pounds to 1563 pounds Tuesday.

The assertive co-founder of WPP (1971) already owns 1.5% of all shares in the company which now has a market value of 20.4 billion pounds.

Sorrells reward is given over five years, to 92% depending on pre-set performance requirements.

Share Action, the lobbying association for sustainable investment in the island, remuneration calls for Sir Martin nevertheless exaggerated.,, Everyone can see that this package does not represent the true value for shareholders , according to her spokeswoman Catherine Howarth.

Quot; That sum is quite rightly so, because it rewards performance , the highest paid advertising man responded brutally to the criticism in 2012 for its 48% pay increase over 2011.

Quot; I thought the intention is to establish ourselves as entrepreneurs, not bureaucrats. Quot;

Sorrell appointed Sir for his services to The City, however, is already each year away from its shareholders. Last year he cashed 43 million pounds (€ 54.9 million).

That was a very tumultuous year, with disappointing sales: only 22% of the shareholders then voted against.

Sorrell began in 1975 with the famous family agency Saatchi amp; Saatchi. There he was like 32-year-old finance chief quickly called the 'third brother'.

Then he went to the bag maker Wire and Plastic Products (WPP) to shock the market by taking over its largest competitor J. Walter Thompson for $ 566 million. Shortly sure he bought Ogilvy and Mather for $ 825 million.