El Chapo now brand

- A daughter of the notorious Mexican drug trafficker Joaquín Guzmán Loera has the nickname of her father, El Chapo (short or small) can officially register as a trademark. This newspaper Milenio reported Wednesday. According to the newspaper wants daughter Giselle Alejandrina Guzmán under that name jewelery, leather, bags and become worn suitcases and Christmas decorations.

The daughter is not the only one who wants to earn the name of El Chapo. His wife Emma Coronel and his first wife Alejandrina Salazar have all kinds of attempts brands around the notorious criminal to be recognized, including El Chapo Guzmán or El Chapito. But most attempts fail, according to the newspaper.

The 61-year-old Guzmán is the gang leader of the Sinaloa drug cartel, named after the northwestern state. He's since January 8 again behind bars.