Delayed TV viewing popular in Netherlands

- A large part of Dutch households watching TV programs (back) via ondemand platforms. NPO.nl (formerly Uitzendinggemist) is the most popular. This is clear from market research Multi Scope under 6500 Dutch.

About four in ten households watch television via deferred ondemand platforms of public broadcasting and commercial stations. NPO. nl is by far the most popular among viewers, followed by RTL XL, Look. en NLziet. Strikingly RTL XL attracts many more young women. Six out of ten are women. The ratio between men and women is at NPO. ie close to balance. RTL XL also binds many young people themselves (46 per cent of viewers between 18 and 35 years).

It also appears from the investigation that delayed television viewing much happens via tablets and smartphones. NPO. nl viewing 40 percent of the time via the TV screen. RTL XL and Look. nl is 30 percent.