ROTTERDAM - Cool Blue stops are small little shop. They go into the big Coolblue. That says founder and director Peter Black in an interview with the FD on Wednesday. These include for pdashop.nl, skelterspecialist.nl and skibrilcenter.nl.
In the early years it was convenient to open many such small, specialized web shops, says Black. For example, anyone looking for goggles and for that google is quick to skibrilcenter. led viz. That was cheaper than advertising for the parent company. But now sales of Cool Blue has grown to over half a billion euros and the limit of 1 billion comes into view. Brand awareness has grown large enough and small shops are less necessary.