Blobfish Named 'Fish of the Year' in New Zealand

new zealand - Blobfish, previously 'ugliest animal,' wins 'Fish of the Year' title in New Zealand after PR campaign. Learn more on Telegraaf.

Blobfish Crowned 'Fish of the Year'

The blobfish, once dubbed the 'ugliest animal,' has been named the 'Fish of the Year' by the people of New Zealand.

Competition and Victory

• Competing against the New Zealand eel and the pygmy pipehorse, the blobfish won the title with over a thousand votes.

PR Campaign Success

• A PR campaign by a New Zealand radio network, More FM, played a significant role in the victory.

About the Blobfish

• The blobfish, scientifically known as Psychrolutes marcidus, inhabits deep waters off the coasts of New Zealand and Australia.
• They lack a complete skeletal structure, scales, or muscles, giving them a unique appearance.

Appearance and Recognition

• Often depicted out of water, on land, blobfish take on a distinctive 'blob' shape, while in water, they appear rounder and less conspicuous.
• Despite being crowned the 'ugliest animal' in 2013, their population in the wild remains unknown.