Apple acquires company that emotions can read

- Apple has acquired a company specializing in facial recognition technology to read emotions from faces.

Software startup Emotient interprets emotions of people as they watch video or other content.

Apple confirmed the acquisition without going into financial details and plans with the company. Emotient is the third artificial intelligence startup that Apple incorporates one into a short time. Earlier drew his wallet for perceptio and VocalIQ.

The facial recognition software Emotient it is possible to investigate how people react to certain advertisements, television programs and other issues. Thus makes it possible for users to dish up certain content based on their mood.

The acquisition of Emotient fits into Apple's strategy to acquire small companies with promising technology that could be integrated into future Apple devices.