Women treat themselves more often to diamonds

Women treat themselves more often to diamonds

World June 3, 2017 21:00

- Diamond sales attract unexpectedly. After the dip of last year by Chinese survivors, Americans are now paying for a billion harvest.

Figures from the largest supplier, De Beer, show a global increase to $ 80 billion, well above previous estimates.

For the first time in a long time, consumers buy the glitters as gifts for themselves, the mining company proposes.

More women hit the desigdants in particular, with De Beer already accounting for a third of all sales of the stones thanks to the 'self-buyers'.

According to De Beers, men are selling the designer diamonds, processed in jewelry, much less because they have often made the wrong gift choice, says Marketing Director Stephan Lussier at De Beer based on customer responses.

The recent upswing in sales is striking: India's demand decreased by six weeks jewelers strike and bankrolls rolled down by 8% compared to year-on-year.

India accounts for no more than 6% of global conversions, but is processed as grinder 90% of the bricks.

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