Topman Cambridge Analytica on non-active

london (anp) - The board of directors of Cambridge Analytica has put CEO Alexander Nix on hold with immediate effect. That is what the British company, specialized in data analysis and direct marketing to influence elections for example, announced on its site on Tuesday. Alexander Tayler has been appointed as a replacement.

Nix is ​​suspended pending extensive independent investigation into his statements in Channel 4 News, filmed with a hidden camera. He said, among other things, politicians can be trapped with the help of bribes and Ukrainian whores. The board believes that Nix has caused the company serious damage.

Cambridge Analytica has also been discredited by using personal data from 50 million Facebook accounts for the campaign of the Republican presidential candidate Donald Trump. In the Channel 4 report, Nix claims that his company has played a decisive role in Trump's election victory, which he has met many times. The difference has been made in the last few months before going to the ballot box in the US.

'We did all the research, provided all the information, took care of all the analyzes and determined all the objectives', snapped Nix during his meeting with an undercover journalist in a London hotel. 'We have arranged the entire digital campaign and our data inspired their strategy. '