- Availability of Wi-Fi is decisive for holiday bookings for Dutch shows recent research among 8,000 consumers in Europe.
The results show that we do not want to miss anything during our vacation. Even if we are free, we always want internet access. Vacation time means extra time for surfing, online shopping, Facebook and Instagram, tagging friends and family, uploading holiday photos and awesome selfies, streaming Netflix and checking your work email. It appears that many people want to be as connected on holiday as at home.
According to the survey commissioned by Linksys by the British research agency Vanson Bourne, 78.3% of Europeans attach great value to a Wi-Fi connection when they are on holiday. People from the United Kingdom scored highest at 82%, followed by France (80.5%), the Netherlands (76.7%) and Germany (75.3%). In all, only 5.1% of people surveyed did not think wifi was important at all during holidays, and 9.3% said it was not that important.
According to the survey, a large majority (73.8%) attaches great importance to connectivity also when traveling within Europe. Despite that since 2017 roaming costs within Europe have been abolished. Of the Dutch who celebrate their holiday in their own country, 75% say they can not do without Wi-Fi.
No access to Wi-Fi affects 64.5% of people choosing their holiday accommodation. For example, 19.9% say they choose a different stay, while 25.8% strongly consider booking something else. People with children under the age of 18 need more Wi-Fi on holiday than holidaymakers without children (77% and 62% respectively). The digital generation influences the holiday plans of their parents, whether it is a hotel, camping or Airbnb.