- Snapchat will feature smart advertising to its users. Users should receive advertising messages in response to the images they send in their messages. Filters can also be distributed on the basis of recognition, according to a patent of the company Business Insider writes on Monday.
Snapchat wants to liquidate making techniques. Users who send a photo or video of a cup of coffee, for example, could get an advertisement from a particular company or a voucher. In conjunction with location information, the advertisements may be targeted.
Snap Chat already offers filters which are based on location. Which can be created by users, but also be purchased by companies. Snapchat may want to tap more sources of income with this new step.
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