san francisco - Snap, the parent company of Snapchat, has taken over the Startup Placed. Placed measure whether people go to physical stores after seeing online ads and buy stuff there. Snap wants to attract more advertisers by showing what advertisements are in the real world.
Placed confirmed the acquisition Monday (local time) without mentioning an amount. Press office Bloomberg says Snap pays about 125 million dollars, converted 111 million euros. It is Snap's biggest purchase since March's stock market. That yielded a few billions.