seoul - Samsung has a bad first quarter in China. According to the Korean newspaper The Investor, the group saw the market share in the Chinese smartphone market evaporate for almost half. The newspaper is based on data from Counterpoint Technology Market Research, a Hong Kong research firm.
Compared with the first quarter of 2016, Samsung's sales were down 60 percent. Market share declined from almost 9 percent to 3.3 percent.
Samsung has to deal with Chinese brands. Those who saw their share increase. Striking is the jump that made the mark Oppo. It saw the share increase by 81 percent. Huawei, also known to us, remains market leader in China with a share of nearly 20 percent, but it feels Oppo's hot breath in the neck. This can be a market share of more than 17 percent.
Oppo, together with the Vivo brand, has been in the elevator for a while. The brand focuses not only on online sales but is clearly visible in the Chinese street scene with many physical stores, and with this strategy, a large group of Chinese are involved. In addition, Oppo makes good decor with the R9 and R9 Plus. They are devices with high-end specs that are much cheaper than smartphones with similar Samsung and Apple specs.