- The American channel NBC goes for gold at the next Olympics. The broadcaster wants to broadcast live coverage every part of every sport on TV or online. To see all those Olympic entirety, would anyone 250 days to look for 24 hours a day.
NBC has developed a special tool to help its 22 million US subscribers by the enormous power of sports. The tool is called X1. It is a kind of black box. The user can operate the remote control associated with the voice, similar to Siri. Subscribers can search for specific sports, athletes or countries. They also get to win a notification when an American is about gold.
,, The Olympics are more individual, personal, and on any device. This is the future of television, '' said CEO Brian Roberts of Comcast Parent Company at Bloomberg.
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The sports should avoid switching viewers to on-demand services like Netflix and Hulu.
NBC is the main buyer of the Olympic broadcasting rights. The transmitter has paid a total of $ 12 billion (10.6 billion euros) in order to show the Games until 2032. Only during the Rio Games delivers to more than $ 1 billion in advertising revenue.