'More than 20 million Apple Music subscribers'

'More than 20 million Apple Music subscribers'

Tech February 14, 2017 09:42

san francisco - The steadily growing Apple Music launched in 2015 according to Apple's software and services boss Eddy Cue on. Meanwhile, 20 million more people would pay for access to the streaming service. Cue said that during the Recode Media Conference.

Cue came not with exact figures, but according to him it goes nicely with the music service. In September, Apple did come with figures of last year when the number of subscribers was still 19 million. Despite the growing membership Cue is not quite satisfied with how things are going with Apple Music. According to him, some 100 million people worldwide use a streaming service, but that is only a fraction of the total number of music lovers.

Apple hopes to distinguish itself with its own video content and exclusives. Over the last Cue has a clear opinion. For him exclusives are a great way for music and artists to do in the short term, but should remain an exclusive album never very long to targeted advertising. 'In the long term exclusives bad for the industry,' said Cue.

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