'Great potential' growth Snapchat

- Photo and videopapp Snapchat get direction IPO plenty of criticism. It would operate shadowy and shareholders have no say. But advertisers are very enthusiastic analysts.

Analysts of the American researcher MoffettNathanson see after discussions with advertising agencies a lot of potential. It still unprofitable Snapchat want to market to fetch $ 3 billion to investors in a stock market listing. It indicates that it can get a value of $ 22 billion on the stock market.

Big media and advertising agencies see Snapchat good third competitor in the market where Google and Facebook get over 80% of advertising revenue, says MoffettNathanson after a tour agencies.

Its two competitors set the price too much, at least in the eyes of advertisers. A much stronger Snapchat can help make that price by pressing competition. However, the use of Snapchat is the last months towards the not yet announced the date for the listing, deteriorated.

The platform Snapchat with 160 million monthly users- compared with 1.9 billion at Facebook, and Instagram 600 million human beings, according to the American advertising company 72andSunny undiscovered digital capabilities in house. Moreover, the company spends a lot of cash to develop better software, in addition to the app that can distort images.

Facebook has taken in response to the advance of Snapchat components of the software to offer similar services to its users.

Snapchat CEO Evan Spiegel calls it a 'camera business. It provides real time images, pictures and videos go after 24 hours offline.

But analysts see a lot more options in hardware applications, after it became clear that Snapchat has signed a contract for more data use with Amazon Web Services.

Snapchat started out at the beach in a house on Venice Beach in USA Of all users according to their own measurements 60% each day running on Snapchat. Daily users would spend 25 to 30 minutes.