- Google has launched a project aiming to create mobile websites a lot faster.
Accelerated Mobile Pages Project (AMP) is in fact a new kind of HTML that makes it easier to create lightweight Web sites without "heavy" elements such as photos and videos need to be deleted.
Big media parties such as the BBC and NRC have already expressed their support for AMP. It quickly and easily loadable creating mobile websites in itself is a noble pursuit, but playing in the background something else. More and more people are using so-called ad-blockers to block advertisements and therefore easier to access the Internet. For publishers and advertising companies - Google earns his living partly by selling ads - that is a huge problem because the ads are the source of many free products on the Internet.
Google and other AMP parties hope to make the Internet faster to prevent grab users to ad-blockers. AMP is backed by a handful of tech companies including Twitter and LinkedIn and through a long list of media companies. Apart from the BBC and NRC do including The Telegraph, TIME, Mashable, BuzzFeed, The Economist, The Guardian and The Huffington Post join AMP.