- Google has bought Anvato. The company, with many large media companies as clients, provides a software platform for encoding automatically, edit, publish and securely distribute video content to multiple platforms.
Google wants to Anvato had to start working on cloud solutions enabling media and entertainment companies both streaming and on-demand high-quality content to offer to customers on any device, so both smartphone or tablet as on connected TV.
The cloud transforms according to Google the way video content is created and distributed to connected devices, but also the way users interact with this content. In recent years, OTT technology has emerged as an important platform for delivering audio, video and other media over the Internet.
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