san francisco - The About.com website will cease to exist. On the 2nd of May the platform will be picked up. That's what Topman Neil Vogel said in a Wednesday interview with Business Insider.
About. Com started in 1997. It had to become a kind of network where all information on all subjects could be found, then was the idea. It counted hundreds of subsites on thousands of topics at one point. The platform has been in the hands of IAC, the parent company of, among others, Match. Com, Dictionary. Com, tinder and vimeo. That wants to offer the content in a different way.
About. Com itself disappears, but the content is not completely. The platform is divided into different sites for specific topics and audiences: VeryWell is all about health, Lifewire offers simple technological advice, The Spruce is about living and facilities and The Balance helps people with their money. There will soon be TripSavvy, a travel stories site. Those sites are specially built to be easily found through search engines, especially Google.
'This is going to be a great success, or we'll let the plane crash into full flight and then it will be a terrible failure,' said Vogel. He adds: 'I will not be those who are about. Com demolishes. It's already broken, so it's only better. ''