Chinese chain opens 1000 stores per week

amsterdam - Action has the name in the Netherlands, but can not keep pace with the pace at which Chinese JD.com stores open: one thousand a week.

That number is still far too limited for the e-commerce platform, according to CEO Richard Liu: the second largest retail company in China with 160,000 employees and a market value of $ 57 billion wants to open 1,000 per day.

The thousand shops a week gets JD. com currently for each other. The record currently stands at 1111 new stores on a single day.

For the enormous expansion, Liu now claims to get 50,000 applications per day from potential branch managers. They usually use borrowed money, counting on rising revenues and spending from the Chinese middle class. The Chinese economy is currently growing at 6.8%.

On average, the newcomers with the JD. com shop can earn a thousand euros per week, so Liu likes the crowd attracted from outside the cities by the dream of having their own branch.

Liu himself has moved from the countryside to the city twenty years ago, accounting for $ 10 billion in equity.

The stores are just a detail in the expansion. Liu invests millions in robotic technology and will replace personnel quickly, according to Liu, the company he started in 1998 and mirrors Tencent and Alibaba.

The Dutch chip maker NXP indirectly contributes to the growth of JD. com: it signed a cooperation agreement for secure mobile networks last year.

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