Apple loses Lady Gaga-exclusive

Apple loses Lady Gaga-exclusive

Tech August 29, 2016 08:09

- Apple had to unpack a lot with the new album by Lady Gaga, but according to Hits Daily Double publisher Universal puts a stop to a one-two between Apple and Gagas record label Interscope. Universal is tired of music services competing with so-called exclusives.

In the world of music has been a while, talked about the use of exclusives as a differentiator by music, but after Frank Ocean his new album Blonde recently released exclusively at Apple Music, for many players in the music industry reached the limit. Publishers and labels are likely to be a plaything for example Apple and Spotify for music fans and it is annoying that albums have come from one service but not in the other.

The label of Lady Gaga, Interscope was created by Apple's current music boss Jimmy Iovine and Apple was also the opportunity to bombard Gaga to sign Apple Music. Lady Gaga is one of the best selling artists in the world and Apple is keen to make inaccessible from Gaga's work for competitors like Spotify and Tidal. The rekindled debate the deal seems now off the table. Universal wants to put according to the website every effort to avoid an exclusive deal.
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