- Apple focuses in 2016 entirely on virtual reality and augmented reality. Or so says analyst Daniel Ives at AppleInsider.
That the iPhone maker locks into the craze around virtual reality should not come as a surprise. Recently, Apple still took the company on Facebook Shift that specializes in real-time projecting human faces in video games. In addition, Apple bought PrimeSense. That company became famous for the development of Kinect for Xbox 360.
A platform for virtual reality games, Apple since the launch of the App Store for Apple TV at home. Augmented reality, as we know from the Dutch Layar app, is a slightly different ballgame. According to insiders, Apple is working on an app that projects information layers on products in the physical world. This app- which probably looks a lot like Layar- may loose launched or deployed as part of Apple Maps.