Beddit is the Beddit 3 maker. You can lay that sleeper tracker on your mattress and keep an eye on your sleep quality, heart rate, breathing and snoring behavior. The 149.95 euro device is sold in the Apple Store.
It is unclear what Apple with Beddit intends. Different rumors indicate sleeptracking as a new feature in watchOS 4, the new version of the Apple Watch operating system that will be released this summer. Also, it could be about purchasing talent or is Apple interested in the data that Beddit recovers.