Video: Gefopte Instagrammers make a fortune for a budget shoe

Budget shoe brand Payless has put a lot of pressure on dozens of 'influencers' by selling shoes of a few bucks for hundreds of dollars.

The cheap shoe brand opened a luxury shoe store in Los Angeles: Palessi. At the festive opening of the 'new' brand, around eighty Instagrammers, vloggers and models came off, reports Nieuwsblad. The guests said they were impressed by the shoe brand. 'You notice that it is quality', according to one of the fashion experts.